How Did It All Begin?
Passion, ethics, and ambition, these are the values behind the idea of creating a plant-based, no-added-sugar gelato with an incredibly delicious taste and turning it into a reality. That’s how Squp was born: from the need of two young innovators to find a tasty, satisfying ice cream that fits perfectly into a balanced lifestyle.
Inclusive is the word that best defines the soul of this gelato. Being 100% plant-based, it’s made exclusively with plant-derived ingredients. But that’s not all, Squp is also the first no-added-sugar gelato in Europe, offering a lower-calorie indulgence without compromising on taste.
Squp belongs to the “free-from” category, as it is gluten-free and naturally lactose-free. The pure taste of Squp gelato comes solely from the high-quality ingredients used in its creation.
Currently, Squp is available for all ice cream lovers in three flavors: hazelnut, cocoa, and pistachio. Each one has been expertly crafted by internationally renowned specialists.
Our goal is simple: to provide the best possible product for dessert lovers who want to satisfy their sweet cravings with an ice cream that everyone can enjoy!
Our Philosophy
Squp is more than just a pint of gelato, it’s a sweet treat that captures all the goodness of gelato in one pint.
From the careful selection of raw ingredients to the choice of the perfect packaging, Squp is committed to sustainability. Our ice cream is made with thoughtfully sourced ingredients and packaged in a 100% recyclable, PEFC-certified container. This certification guarantees responsible forest management, ensuring that wood resources are preserved and sustainably maintained throughout the supply chain.
Squp continuously strives to reduce its environmental impact, investing in research and development to create new, innovative, delicious, and sustainable solutions.