EPILOGUE
Innovation
Squp is an Italian startup registered as an innovative company, and it has created the first packaged gelato in Europe that is both 100% plant-based and free from added sugars. It offers the taste, creaminess, and characteristics of traditional dairy-based gelato.
VALUES
Gelato in a tub that is 100% plant-based, free from added sugars, low in calories, high in fiber, gluten-free, and lactose-free, packaged in an eco-friendly container.
EPISODE 01:
THE IDEA
“Let’s try making it ourselves!”
Samuel replied when Emanuele realized that there were no gelatos on the market with these characteristics—perfect for people like Samuel, who wanted to enjoy gelato without compromising their lifestyle.
ps. And it was July. In Rome.
VISION
Creating a positive impact on people’s lives by redefining the pleasure of gelato and making it accessible to everyone.
EPISODE 02:
THE DEVELOPMENT
Then the pandemic hit.
Everything outside came to a halt, but not inside people’s homes.
With their jobs on hold, Samuel and Emanuele rolled up their sleeves and reached out to advisory firms that support innovative startups.
ps. And that’s when they met Roberto.
MISSION
To offer an innovative, delicious, and functional gelato, crafted with care for people and the environment, making it accessible to everyone—primarily through large-scale retail distribution.
EPISODE 03:
THE MARKET & EXPANSION
It comes to life.
Squp is here! Available in 100g and 380g tubs, it enters the market as a one-of-a-kind product. Throughout 2021 and 2022, it gains traction in the Ho.Re.Ca. sector, beach resorts, and large-scale retail distribution.
ps. A lot of research, a lot of development.
EPISODE 04:
WHAT MAKES IT UNIQUE?
100% plant-based and
no added sugars
At the end of 2022, Squp introduced a new feature: no added sugars.
While maintaining the same key claims as before 100% plant-based, lactose-free, gluten-free, low in calories, and high in fiber.
The new 300g tubs, made from PEFC-certified paper, will be available in cocoa, hazelnut, and pistachio flavors.
2024
Featured in Forbes Italia’s “100 Excellence 2024” list in the Food category.
2023
Founders Emanuele and Samuel awarded “Top 100 Under 30 Italian Innovators” for their work on Squp.
2022
Listed by FoodHack as the only Italian company among those driving major innovation in the global gelato industry.
2022
Named Best FoodTech Startup at the SpinUp Award event.
